Trend - Thrift Vintage

(Queens St Mall, Brisbane 2012)

(Queens St Mall, Brisbane 2012)

We live in a time of instant reward, we live in a time of exponential progression and yet we have this endless fascination with days of old (Business of Fashion 2012).

With students struggling to get by with next to no money they are finding new ways to be thrifty yet stylish (News.com.au 2012). Furthermore according to WGSN “the financial crisis of 2008 created a generation of twenty-somethings whose projected life-arch had switched quite suddenly from an upward curve to a downward curve” (2012).

If anything, we are a generation of resourcefulness. Empty pockets means young people are flocking to op shops and up cycling pre loved outfits. Furthermore, there are macro trends of citizen journalism, increased communication and collaboration platforms, this move into a “world of relationship” (Kino 2012). This idea of togetherness can often mean change for fashion – to be rebellious and individual instead.

There is an increasing trend of woman choosing more independent lifestyles - this move away from married life means creating a sense of strength and independence (WeConnectFashion 2012). The modern woman is constantly on the move so flats are the new stiletto. Woman will want comfort, shoes they can run in.

This girl’s outfit screams vintage chic. She’s the retro indie girl who is not afraid to show her true colours. The vintage bag bought at an op shop, the mid length navy blue skirt matched with that classic combination of bright reds and that perfect Dita Von Teese-esque makeup to polish the look. Her colours are a nod to Kate Spade’s New York 2012 collection (WGSN 2012). She isn’t shy to mix eras – the skirt and makeup say vintage yet the stockings and black lace shoes say modern. She embodies a gamine 60s gal with hints of 1940s vixen.